Stockholm 21st of July 2008
The Odd Molly Spring/Summer collections for 2009 are being launched in cooperation with Danish supermodel Helena Christensen. The official start of this partnership will be at the premiere of the Odd Molly collections during the Copenhagen International Fashion Week on August 8th at the Hotel D´Angleterre. The Odd Molly Premiere Runway Show begins at 10.00 pm, doors open at 8.00 pm. Helena Christensen is Odd Mollys hostess for the evening.
There will be a photo shoot the same week, to prepare advertisments for publication in leading fashion magazines in the US, England, Italy, Sweden and Denmark, among other countries.
Per Holknekt, Creative Director at Odd Molly, reports: ”Well, the decision to contact this dream girl for our campaigns was something of a long shot. But Helena really likes what we do and our partnership is the result of a super simple negotiation. We have really hit the mark with Helena and she truly embodies our sentiments at Odd Molly… and for that matter… the reverse is also true. This seems like a strong statement, but we operate at the elite level and we all feel that this partnership is just self-evident”.
Helena is being flown in from New York for the job and her photographer, White Russian Yelena Yemchuk, will be flown in from Kiev. Yelena has previously worked as campaign photographer for companies such as Lacroix, Dries van Noten, Kenzo and Cacharel, to name just a few. The Odd Molly advertising campaigns with Helena Christensen will be published from January 2009.
Stylist for the assignment is Swedish Eva Lindh Design Manager at Odd Molly is Karin Jimfelt-Ghatan Creative Director for the campaign is Per Holknekt
We just adore Odd Molly and can’t wait to start unpacking the gorgeous Fall 08 styles. The theme for the fall season is “Maestress Sélectif “. Below is one of our faves, # 771a pilgrim dress (printed grey). It is so lightweight and comfortable! Very flattering and feminine -wear as a dress or with pants.
Other gorgeous styles we have ordered are:
Odd Molly #773 counterculture blouse grey
Odd Molly #763 4 continent x-stitch dkgrey
Odd Molly #763 4 continent x-stitch blue
Odd Molly #757 market silk dress blue(R)
Odd Molly #754 library silk blouse emerald
Odd Molly #754 library silk blouse blue
Odd Molly #708 pointer tank grey
Odd Molly #624 palette solid blouse purple
Odd Molly #624 palette solid blouse chalk
Odd Molly #383b private tank chalk
Odd Molly #380b private embroidered dress chalk
Odd Molly #233 lovely knit jacket grey
Odd Molly #806 kyoto lambswool cardigan chalk
Odd Molly #327 light cotton embroidered blue
Odd Molly #327 light cotton embroidered purple
Odd Molly #616 flanell tunic dkblue