07.25.08

Helena will be the new Odd Molly model!

Posted in Odd Molly at 1:09 pm by Malin Lovqvist Doyle

Stockholm 21st of July 2008

The Odd Molly Spring/Summer collections for 2009 are being launched in cooperation with Danish supermodel Helena Christensen. The official start of this partnership will be at the premiere of the Odd Molly collections during the Copenhagen International Fashion Week on August 8th at the Hotel D´Angleterre. The Odd Molly Premiere Runway Show begins at 10.00 pm, doors open at 8.00 pm. Helena Christensen is Odd Mollys hostess for the evening.

There will be a photo shoot the same week, to prepare advertisments for publication in leading fashion magazines in the US, England, Italy, Sweden and Denmark, among other countries.

Per Holknekt, Creative Director at Odd Molly, reports: ”Well, the decision to contact this dream girl for our campaigns was something of a long shot. But Helena really likes what we do and our partnership is the result of a super simple negotiation. We have really hit the mark with Helena and she truly embodies our sentiments at Odd Molly… and for that matter… the reverse is also true. This seems like a strong statement, but we operate at the elite level and we all feel that this partnership is just self-evident”.

Helena is being flown in from New York for the job and her photographer, White Russian Yelena Yemchuk, will be flown in from Kiev. Yelena has previously worked as campaign photographer for companies such as Lacroix, Dries van Noten, Kenzo and Cacharel, to name just a few. The Odd Molly advertising campaigns with Helena Christensen will be published from January 2009.
Stylist for the assignment is Swedish Eva Lindh Design Manager at Odd Molly is Karin Jimfelt-Ghatan Creative Director for the campaign is Per Holknekt

07.17.08

Odd Molly fall08 countdown!

Posted in Odd Molly at 10:47 am by Malin Lovqvist Doyle

We just adore Odd Molly and can’t wait to start unpacking the gorgeous Fall 08 styles. The theme for the fall season is “Maestress Sélectif “. Below is one of our faves, # 771a  pilgrim dress (printed  grey). It is so lightweight and comfortable! Very flattering and feminine -wear as a dress or with pants.

odd molly fall 08

Other gorgeous styles we have ordered are:
FALL 08
Odd Molly #773  counterculture blouse  grey
 

Odd Molly #763 4 continent x-stitch dkgrey 
Odd Molly #763  4 continent x-stitch blue 
Odd Molly #757 market silk dress blue(R) 
Odd Molly #754 library silk blouse emerald 
Odd Molly #754 library silk blouse blue 
Odd Molly #708 pointer tank grey 
Odd Molly #624 palette solid blouse purple 
Odd Molly #624 palette solid blouse chalk 

Odd Molly #383b private tank chalk 
Odd Molly #380b  private embroidered dress  chalk 
Odd Molly #233 lovely knit jacket  grey 

 WINTER 08
Odd Molly #806 kyoto lambswool cardigan chalk 
Odd Molly #327 light cotton embroidered blue 
Odd Molly #327 light cotton embroidered purple 
Odd Molly #616 flanell tunic dkblue 


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