04.25.12
Posted in dF events -local at 11:38 am by Malin Lovqvist Doyle



It’s time again for the amazingly fun April street fair with several music stages, food vendors, children rides and tons of booths selling anything under the sun! Please remember all of Hwy 101 is blocked off, so click the link below to find out where to park to walk to the fair (and to us!)
http://www.encinitas101.com/events/26th-annual-streetfair/
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04.01.12
Posted in dF events -local at 7:19 am by Malin Lovqvist Doyle
DONT FORGET! WE ARE INSTALLING THE NEW FLOOR TODAY SO WE ARE CLOSED SUN APRIL 1 – OPEN AGAIN TOMORROW APRIL 2ND!
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03.25.12
Posted in dF events -local at 5:50 pm by Malin Lovqvist Doyle
DUE TO NEW FLOOR INSTALLATION, WE WILL BE CLOSED SUNDAY APRIL 1ST (not an april fools joke:) We will work all night to get things ready and be open again MON APRIL 2nd! As always, when we do an all-nighter – Chad have promised he will be here to show off some new slick moves so stay tuned!:)
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03.09.12
Posted in dF events -local at 2:31 pm by Malin Lovqvist Doyle
We need a part-time Sale Associate with prior retail experience. We are looking for someone long term – serious inquiries only!
We seek someone very special with the following qualifications:
You who have a wonderful and happy personality, whose positive energy draws people in and enhances the great feeling of our store.
You excel at selling and reaching high daily sales numbers, not because you are aggressive but simply because you genuinely love the merchandise we sell and enjoy going through the process of finding the perfect pieces for the customer.
You’ll be solely responsible for daily operations and on occasion this is a very busy store, so you have no problem with helping and servicing multiple customers at the same time.
Since some of our brands have hundreds of different SKU’s and price groups, you are able to learn and remember large amounts of information. (There will be an steep learning curve during initial training).
You are computer literate and feel very comfortable with searching and navigating our back end system for information and have prior experience with POS systems.
You are a strong person who does not get easily intimidated and can calmly enforce our policy while keeping the customer happy.
You are a great self-starter who pays attention to detail, quickly sees what needs to be done on a daily basis, and maintains weekly upkeep (jewelry cleaning/redisplaying/pricing/keeping the store clean/inventory control)
You are flexible with work schedules, including weekends and holidays.
– - – -
If you comfortably recognize yourself in the above statements, we look forward to receiving your resume, a short introductory letter and salary requirement. Please email it to malin@deepfling.com
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01.25.12
Posted in dF events -local, df events -online at 2:46 pm by Malin Lovqvist Doyle

Help us celebrate 7 lovely years with great business and the best customers on earth! Our once a year sale starts Feb 1st and goes to Feb 14th (we opened our doors on Valentine’s Day 7 years ago!) We are celebrating with fabulously reduced prices (see ratios below). For our online customers, the sale prices will be active from midnight Feb 1st. For our local customers, do not forget that we are now located in the Lumberyard! (See map here) Our new hours are MON-SAT 10-5pm, Sun 11-5pm.
Sale ratios per brand:
Lovelinks – 20 – 60% off
Chamilia – 2011 Retired Beads 50% off, 2012 Retired Beads 30% off, Non-retired Beads 10% off (not Q1)
KumKum – 10- 15% off (sale items – no further discount)
Lotta 20 – 40% off
Pilgrim 20 – 60% off
A & C Pure – 30% off
A & C Signature 20 – 50% off
Rabinovich – 10 -20% off
Tindra – 20-40% off
TAO – 10-50% off
Liebeskind Berlin 10-30% off
Syster P 10-40% off
Odd Molly – Great new reductions on sale prices for 2011 collections!
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01.12.12
Posted in dF events -local at 1:00 pm by Malin Lovqvist Doyle
Hey all! We are changing our opening hours for spring based on customer feedback. You wanted to shop earlier, so instead of 11am – we are now opening at 10am instead. Feel free to bring your cup of morning coffee:)
Please note, we will close an hour earlier during weekdays so our hours will be as follows:
MON – SAT 10am – 5pm
SUNDAYS 11am – 5pm
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12.15.11
Posted in dF events -local at 12:01 pm by Malin Lovqvist Doyle
Santa will make an appearance at the Lumberyard from 5:30 p.m. to 7:30 p.m. Local acoustic musicians will be strumming holiday tunes and we are open until 8pm – come by and do your Holiday shopping with us!

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12.03.11
Posted in dF events -local at 10:39 am by Malin Lovqvist Doyle
Today is a very special day in Encinitas! Festivities will kick off with the Tree Lighting Ceremony with Santa in The Lumberyard courtyard (right by us!) on Coast Highway 101 at 5pm. The Parade will begin down the route at 5:30pm from D St. on the Coast Highway all the way down to J St. Kevin will be one of the judges at the Parade and I will be at deepFLING serving hot Glögg with the rest of the deepFLING gang:) God Jul everyone!

(photo: Abi Cotler O’Roarty)
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11.25.11
Posted in dF events -local, df events -online at 3:37 pm by Malin Lovqvist Doyle
The 2nd annual Small Business Saturday® is
a day dedicated to supporting small businesses
on one of the busiest shopping weekends of the year.
On November 26, we’re asking millions of people to Shop Small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge. To celebrate this event, we are offering an extra 10% discount on this day only! For our online customers, enter the code SBSAT upon checkout and for customers visiting us @ the Lumberyard, we will apply this discount at the register. Thank you for supporting small businesses!

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