Stockholm 21st of July 2008
The Odd Molly Spring/Summer collections for 2009 are being launched in cooperation with Danish supermodel Helena Christensen. The official start of this partnership will be at the premiere of the Odd Molly collections during the Copenhagen International Fashion Week on August 8th at the Hotel D´Angleterre. The Odd Molly Premiere Runway Show begins at 10.00 pm, doors open at 8.00 pm. Helena Christensen is Odd Mollys hostess for the evening.
There will be a photo shoot the same week, to prepare advertisments for publication in leading fashion magazines in the US, England, Italy, Sweden and Denmark, among other countries.
Per Holknekt, Creative Director at Odd Molly, reports: ”Well, the decision to contact this dream girl for our campaigns was something of a long shot. But Helena really likes what we do and our partnership is the result of a super simple negotiation. We have really hit the mark with Helena and she truly embodies our sentiments at Odd Molly… and for that matter… the reverse is also true. This seems like a strong statement, but we operate at the elite level and we all feel that this partnership is just self-evident”.
Helena is being flown in from New York for the job and her photographer, White Russian Yelena Yemchuk, will be flown in from Kiev. Yelena has previously worked as campaign photographer for companies such as Lacroix, Dries van Noten, Kenzo and Cacharel, to name just a few. The Odd Molly advertising campaigns with Helena Christensen will be published from January 2009.
Stylist for the assignment is Swedish Eva Lindh Design Manager at Odd Molly is Karin Jimfelt-Ghatan Creative Director for the campaign is Per Holknekt