Garmentality redefined & secret postcards

Posted in Odd Molly at 4:14 pm by Malin Lovqvist Doyle

Three postcards arrived in the mail, all with beautiful sceneries  and gorgeous wordings ( ‘a loner at times, yet a man of the world, living atop his own footprint”) but NO sender!

The first had the question “have you seen him?” on it. The second postcard read ” the 3 word freedom riddle” and the last one said “garmentality redefined”. Does that not sound like typical Per Holknekt’s whimsical and clever play on words? Yep, these secret postcards must be a smart campaign to introduce the new Odd Molly men’s line? I think we will see it when it’s time to buy fw2010 in February. Can’t wait!

garmentality redefined

garmentality redefined


  1. deepFLING :: Blog » post fire dew said,

    January 8, 2010 at 3:47 pm

    […] knew it!  Remember the postcards that arrived with no sender, just cryptic poetry and wording? Turns out, it IS about the new odd molly men’s line coming this […]

  2. MiaShopping » Blog Archive » Odd Mollys herrlinje: Post fire dew said,

    January 21, 2010 at 1:39 am

    […] länge finns har jag inte sett några bilder på kollektionen och hela lanseringen har varit lite mystisk med vykort som skickats […]


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