Posted in Pilgrim at 5:43 pm by Malin Lovqvist Doyle

JUST ARRIVED – Gorgeous new charms and mega charms from PILGRIM’S winter collection!(As well as more stock of the bestsellers). You will also find beautiful new chains in multi metal colors. Make sure you check out the new shimmering faceted bead series (they are perfect for hanging charms from!)
PILGRIM charms & chains make great gifts for those special dear ones on your list (and for yourself!:)



Posted in dF events -local, df events -online at 3:37 pm by Malin Lovqvist Doyle

The 2nd annual Small Business Saturday® is
a day dedicated to supporting small businesses
on one of the busiest shopping weekends of the year.

On November 26, we’re asking millions of people to Shop Small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge. To celebrate this event, we are offering an extra 10% discount on this day only! For our online customers, enter the code SBSAT upon checkout and for customers visiting us @ the Lumberyard, we will apply this discount at the register. Thank you for supporting small businesses!


Lotta Djossou | Gorgeous video of fall ’11 jewels!

Posted in Lotta Djossou at 2:43 pm by Malin Lovqvist Doyle

Lovely gorgeous video of the fall 11 jewelry from Lotta Djossou!


KumKum | ‘mood’ ring with zircons!

Posted in KumKum at 1:20 pm by Malin Lovqvist Doyle

A customer got the KumKum ‘mood’ ring for her index finger and it looked so great, we had to show you with a pic of our own!

odd molly | Sofia wearing contrast dot dress

Posted in Odd Molly at 1:18 pm by Malin Lovqvist Doyle

Look how cute swedish singer/songwriter Sofia Talvik looks in the odd molly #835 contrast dot dress in grey. We are almost sold out, but have a precious few left and some of the indigo color too

Photo: Gustaf Waesterberg


In stock NOW! Large freeform silver rings

Posted in In stock NOW! at 11:13 am by Malin Lovqvist Doyle

We love these large structural freeform silver rings! (more stock has arrived!)


odd molly | how cute is this!

Posted in Odd Molly at 3:16 pm by Malin Lovqvist Doyle

How cute is this! (Odd Molly #827 mulan tunic in indigo with the #936 pigtail legwarmers in sienna)


Thank you everyone!

Posted in dF events -local at 6:59 pm by Malin Lovqvist Doyle

What an absolutely wonderful grand opening party we had on saturday! See some pics below – all are taken early on because after an hour or so we got so slammed that everyone had to help customers (if anyone have more photos to share, please email them to malin@deepfling.com:). A million thanks for everyone that came to say hello and for those of you who couldn’t squeeze through the doors, we hope you will try again at a less busy time:) ❤ ❤ ❤


The Grand Opening Party is today!!

Posted in dF events -local at 11:10 am by Malin Lovqvist Doyle

Our Grand Opening Party is today (3pm-7pm)! Ronny from Blue Ribbon Pizza will be here to make their delish truffle popcorn on site! There will be more goodies from Blue Ribbon, sweets from St Tropez bakery and our own fave bartender Rock will serve wine and other refreshments:) Come by and see us!!:)


odd molly | new winter arrivals!

Posted in Odd Molly at 2:14 pm by Malin Lovqvist Doyle

We received a delivery from odd molly today and in there were all the little goodies we had hoped we could get in!
The gorgeous lightweight #933 avoriaz cardigan in lite powder and almost black (fabulous fit!)

#938 dickie scarf in magnolia and lite indigo (we sell out of every odd molly scarf we get our hands on, so make sure you grab yours before they are gone)

The #935 pigtail beanie is truly worthy a nordic princess (or any princess from any continent for that matter!)

These adorable #936 pigtail legwarmers are so fun and flirty under any dress or tunic, peeking up over your favourite winter boots. Comes in winter white, mid grey and sienna. They go a little higher up than the jaquard long socks so you get a totally different look!


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