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Additionally, at a time when compassion overload is a real, deepFLING has launched into the philanthropy of helping entrepreneurs in the developing world by partnering with an organization called Kiva (www.kiva.org). MySpace has changed the way the entertainers relate to their fans, Craigslist has changed the way people find a job or a room-for-rent, Kiva.org has changed the way people give back. Kiva lets individuals and businesses connect with and loan money to unique small businesses in the developing world. By choosing a business on the Kiva web site, donors can "sponsor a business" and help the world's working poor make strides towards economic independence. Throughout the course of the defined loan period (usually 6-12 months), donors receive email journal updates from the sponsored businesses and as the loan period advances, donors receive their money back. “We know how difficult it is to launch and sustain a business in America, and we can only imagine the struggles encountered by entrepreneurs in developing nations; therefore, we have chosen to “give” of ourselves and our business in support of jewelry/textile makers that need a helping hand to launch and sustain their own businesses. The idea of a offering a ‘loan’ to entrepreneurs intrigued us because it teaches the philosophy of being fiscally responsible, and when we see success in our business it is only right to help someone else see success in theirs,” stated Kevin Doyle, owner of deepFLING.

The lifecycle of the Kiva loan is a simple four-step process; lenders like deepFLING pick a business and make a loan in any amount using their credit card; Kiva transfers those funds to their local partners who then distribute accordingly to their eager business owners; over time, local partners collect repayments from the entrepreneurs and provide updates at kiva.org; funds are then returned to the lender and the process begins again. Kiva uses the power of the internet to facilitate one-to-one connections that were previously prohibitively expensive. Kiva creates a similar interpersonal connection as the traditional child sponsorship opportunities at much lower costs due to the instant, inexpensive nature of internet delivery. The individuals featured on the kiva.org web site are real people who need a loan and are waiting for socially-minded individuals and businesses to lend them money. deepFLING will sponsors up to five entrepreneurs annually.


LEUCADIA, CALIF., (November 28, 2007) --- As a way to give back to the community, both locally and globally, deepFLING Scandinavian Jewelry & Design employs a multi-pronged giving effort. In San Diego, the only Nordic specialty jewelry boutique that features jewelry designed in Norway, Denmark and Sweden, will donate 10 percent of their online and boutique sales generated in the month of November, to the San Diego Chapter of the American Red Cross (www.sdarc.org) to assist in fire recovery efforts for the countless San Diegans who lost their homes, jewelry and worldly possessions in the recent firestorm. “The recent fires hit close to home for us, both in proximity and in how it affected our loved ones and friends. We opened our business knowing that we would annually support local and global causes, both proactively and reactively, and the fire situation is one of those where we could not just sit back and not offer our financial and emotional support,” commented Malin Lovqvist Doyle, the shop’s owner. “Recovery from such a disaster ‘takes a village’ and we are happy to be a part of that community.”



deepFLING also recently participated in a fashion show fundraiser for San Diego-based Mama’s Kitchen (www.mamaskitchen.org) by providing Scandinavian jewelry and accessories that adorned over a dozen models for an hour-long, fashion forward fall showing of the latest trends and ‘it’ looks at the majestic Westgate Hotel in San Diego. In addition to showing some unique, one-of-a-kind jewelry pieces that decorated the models, deepFLING also had an elaborate spread of fashion pieces for purchase, with 10% of sales from the event going straight to Mama’s Kitchen. “Thanks to Sally Thornton, Honorary Chair, and her Red Haute Honorary Committee, Mama’s Kitchen raised funds and awareness in support of their mission to prepare and deliver food to men, women and children affected by HIV/AIDS and other critical illnesses,” commented Melinda Balkom, Director of Development and Communications for Mama’s Kitchen. The fashion show, dubbed as the “Place to Be Haute! If You’re Not, You’re Naught!” was produced by television personality and creator of Fashion Forward Production Company, Leonard Simpson.